Stay Ahead of the Game with the best Social Media Planners of 2021

Are you ready to level up your social media game in 2021? If so, you’re in the right place! In today’s fast-paced digital world, having a solid social media strategy is essential for But with so many platforms to manage and content to create, it can quickly become overwhelming. That’s where social media planners come in handy. These powerful tools help you streamline your efforts, schedule posts in advance, and analyze performance all from one centralized dashboard. So whether you’re a small business owner or an influencer looking to boost your online presence, we’ve got you covered with the best social media planners of 2021. Get ready to take control of your online presence and watch those engagement numbers soar! Read more

Best Overall: Planoly

When it comes to best social media planner, Planoly takes the crown as the best overall tool in 2021. With its intuitive interface, Planoly allows you to schedule and publish posts across multiple platforms like Instagram, Pinterest, and Facebook. You can easily plan your content weeks or even months in advance, ensuring a consistent presence on your chosen platforms.

One standout feature of Planoly is its visual planner. It gives you a bird’s eye view of how your feed will look once your scheduled posts are published. This helps you maintain a cohesive aesthetic and create an engaging visual experience for your audience.

Another great aspect of Planoly is its analytics dashboard. It provides valuable insights into post performance, engagement rates, follower growth, and more. Armed with this data, you can fine-tune your strategy and optimize future content for maximum impact.

Planoly also offers collaboration tools which are ideal if you work as part of a team or have clients who need to review and approve content before it goes live. Plus, their hashtag manager simplifies the process of finding relevant hashtags to increase discoverability.

Planoly is an all-in-one solution that empowers social media enthusiasts with everything they need to succeed in 2021 – from scheduling posts to analyzing results – making it our top choice for best overall social media planner this year!

Best for Instagram: Later

When it comes to planning and scheduling your Instagram content, Later is the go-to social media planner. With its user-friendly interface and powerful features, this platform helps you stay organized and maximize your Instagram presence. Learn more

One of the standout features of Later is its visual planner. This allows you to easily drag and drop your images into a grid layout, giving you a preview of how your feed will look before you post. It’s a great way to maintain a cohesive aesthetic and ensure that each photo complements the others.

Later also offers automatic posting, saving you time by allowing you to schedule your posts in advance. You can set up a queue of content to be posted at specific times throughout the day or week. This feature is especially useful if you have a busy schedule or want to reach audiences in different time zones.

Additionally, Later provides helpful analytics that give insights into engagement rates, follower growth, and top-performing posts. This data can help inform your content strategy and guide future decision-making on what types of posts resonate with your audience.

With its robust features tailored specifically for Instagram users, it’s no wonder why Later is considered one of the best social media planners for this platform. Whether you’re an influencer looking to grow your following or a business aiming to boost brand awareness, Later has got you covered.

Best for Facebook: Sendible

When it comes to managing your Facebook presence effectively, Sendible is the go-to social media planner. With its robust features and user-friendly interface, Sendible makes it easy for businesses of all sizes to create, schedule, and analyze their Facebook content.

One of the standout features of Sendible is its ability to schedule posts in advance. You can plan out your Facebook content weeks or even months ahead of time, ensuring a consistent and engaging presence on the platform. Plus, with built-in analytics tools, you can track the performance of your posts and make data-driven decisions for future content strategies.

Another great feature of Sendible is its social listening capabilities. It allows you to monitor conversations happening around your brand on Facebook so that you can stay informed about what people are saying and respond promptly if needed. Read more

Additionally, Sendible offers team collaboration functionality which is particularly useful for businesses with multiple team members working on their Facebook strategy. You can assign tasks, review drafts before they get published, and keep everyone on the same page effortlessly.

When it comes to optimizing your Facebook presence efficiently and effectively, Sendible is definitely a top contender among social media planners. Its powerful features will streamline your workflow while helping you achieve meaningful results on this popular platform.

Best for Twitter: Hootsuite

When it comes to managing your Twitter presence, Hootsuite is the go-to social media planner. With its robust features and user-friendly interface, Hootsuite makes it easy to schedule tweets, track mentions, and engage with your audience.

One of the standout features of Hootsuite is its ability to schedule tweets in advance. This allows you to plan out your content strategy and ensure a consistent posting schedule. You can also set up automatic retweets and replies, saving you time and effort.

Hootsuite’s analytics capabilities are another reason why it’s the best choice for Twitter management. The platform provides comprehensive insights into your tweet performance, including engagement metrics like likes, retweets, and clicks. These analytics help you understand what content resonates with your audience so that you can refine your strategy accordingly.

In addition to scheduling tweets and tracking analytics, Hootsuite also offers powerful monitoring tools. You can create streams to monitor specific keywords or hashtags related to your industry or brand. This allows you to stay on top of relevant conversations happening on Twitter and engage with potential customers or influencers.

Hootsuite is a must-have tool for anyone serious about maximizing their impact on Twitter. Its advanced features empower businesses of all sizes to streamline their social media efforts effectively.

Best for Youtube: TubeBuddy

When it comes to managing your YouTube channel and optimizing your videos for maximum visibility, TubeBuddy is the ultimate tool. With its comprehensive set of features and user-friendly interface, TubeBuddy has become the go-to social media planner for YouTubers.

One of the standout features of TubeBuddy is its keyword research tool. This powerful feature allows you to find the best keywords for your video titles, tags, and descriptions. By using relevant keywords that are popular among viewers, you can greatly increase your chances of ranking higher in search results.

TubeBuddy also offers a range of productivity tools that help streamline your workflow. From bulk updating thumbnails and annotations to scheduling video uploads in advance, this platform saves you valuable time and effort.

In addition to these features, TubeBuddy provides detailed analytics on how your videos are performing. You can track views, subscribers gained or lost, engagement metrics like likes and comments – all in one place. This data gives you insights into what’s working well with your audience so you can make informed decisions about future content.

Another noteworthy feature is the ability to A/B test different thumbnails for your videos. As we all know, a compelling thumbnail plays a crucial role in attracting clicks and views. With TubeBuddy’s split testing feature, you can compare different thumbnail options side by side to see which one resonates better with viewers.

No wonder why many successful YouTubers swear by TubeBuddy as their secret weapon! If you’re serious about growing your YouTube channel and taking it to new heights in 2021, there’s no doubt that TubeBuddy should be at the top of your list.

How to use a social media planner

Using a social media planner can be a game-changer for your online presence. It helps you stay organized and ensures that you are consistently posting high-quality content across various platforms. But how exactly do you make the most of this powerful tool?

First, start by setting clear goals for your social media strategy. What are you looking to achieve? Whether it’s increasing brand awareness, driving website traffic, or boosting engagement, having specific objectives will guide your planning process.

Next, identify the key platforms where your target audience spends their time. This could be Instagram, Facebook, Twitter, YouTube – or a combination of these and more! Understanding which channels to focus on will help streamline your efforts.

Once you have determined your goals and chosen the right platforms, it’s time to create a content calendar. Map out what type of content you want to post each day or week. Be sure to include a mix of promotional posts, educational content, behind-the-scenes glimpses into your business, and user-generated content.

When scheduling posts in your social media planner, consider optimal posting times for each platform. Research when your audience is most active and schedule accordingly for maximum visibility.

Lastly – and perhaps most importantly – regularly review and analyze the performance of your posts using built-in analytics tools or third-party software. Monitor metrics such as reach/ impressions per post, engagement rates (likes/comments/shares), click-through rates if applicable (e.g., links in bio), follower growth rate over time – all these factors provide valuable insights into what works best for engaging with your audience.

By following these steps and utilizing a social media planner effectively – bringing structure to both creation & scheduling processes while staying adaptable –you’ll take control of building an impactful online presence!


When it comes to social media planning, having the right tools can make all the difference. In this blog post, we’ve explored some of the best social media planners of 2021. From Planoly and Later for Instagram to Sendible for Facebook, Hootsuite for Twitter, and TubeBuddy for YouTube, these platforms offer a range of features to help you stay organized and ahead of the game.

With Planoly as our top pick overall, its user-friendly interface and robust scheduling capabilities make it a fantastic option for managing multiple social media accounts. If you’re focused on Instagram growth, Later’s visually appealing grid planner and hashtag suggestions will be invaluable. For Facebook enthusiasts, Sendible offers powerful automation features that streamline your posting process.

Hootsuite is an excellent choice if Twitter is your primary platform. Its comprehensive analytics tools allow you to measure engagement and track trends effectively. And when it comes to YouTube optimization, TubeBuddy’s SEO features are second to none.

Using a social media planner can revolutionize your approach by saving time and ensuring consistent content delivery across platforms. These tools simplify scheduling posts in advance so that you can focus on engaging with your audience in real-time.

By incorporating a social media planner into your strategy, you’ll have more control over what goes out when – resulting in increased productivity and better brand consistency. So why wait? Get ahead of the game with one of these top-rated social media planners today!


Q: What is a social media planner?

A: A social media planner is a tool or software that helps you organize and schedule your social media content in advance. It allows you to plan, create, and publish posts across multiple platforms from one central dashboard.

Q: Why should I use a social media planner?

A: Using a social media planner can help save time, streamline your workflow, and ensure consistency in your posting schedule. It also allows you to strategically plan your content ahead of time, analyze performance metrics, and engage with your audience more effectively.

Q: Are there any free social media planners available?

A: Yes! There are several free options available such as Hootsuite (for up to three accounts), Later (limited features), and Planoly (basic subscription). These tools offer great functionality for small businesses or individuals just starting out on their social media journey.

Q: Can I manage multiple social media platforms with one planner?

A: Absolutely! Many popular social media planners like Sendible, Hootsuite, and TubeBuddy support multiple platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest etc., allowing you to manage all your accounts from one convenient location.

Q: How often should I use my Social Media Planner?

A: The frequency of using your social media planner depends on the nature of your business and target audience. However it’s recommended to dedicate some time each week or month to plan and schedule posts in advance. This will help maintain an active presence without feeling overwhelmed by daily tasks.

By utilizing these best-in-class Social Media Planners mentioned above along with following the tips outlined on how to use them effectively; staying ahead of the game has never been easier. So go ahead and start planning those engaging posts that will captivate your audience while saving yourself valuable time.

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